I want every brand to experience the power of soulful insights, strong messaging, and imaginative execution.
Marketing should inspire, influence, and transport.
THE NEXT GEN IS HEAR
Social Media Week, 2020
UNCOVERING THE DESIRES IN OUR HEARTS
MY FAMILY OF ORIGIN
3% Conference, 2019
Working with Quentin Tarantino and Sony Pictures to make a splash for "Once Upon a Time in Hollywood," we created an audio-first experience of his 9th movie through a playlist takeover, audio annotations, podcast content, PR, social, and paid media, exclusively on Spotify.
To drive awareness for “Selena: The Series,” Netflix wanted to remind people that Selena is as relevant today as she was in the 90s. By matching song attributes and crossing between genres, I concepted a digital experience in which users could type in their favorite artist from today and automatically receive a playlist of songs that seamlessly transitioned from the artist to Selena.
To drive awareness of Vans’ “Off the Wall” program, we created an appointment listening moment with Off the Wall Wednesdays. After analyzing listeners’ music history, we gave them a personalized playlist that featured songs from iconic Vans artists, and thanks to Spotify’s dynamic API, it automatically updates every Wednesday to get their day started right.
When Disney+ came to us and asked us to amplify the advanced release of Hamilton on Disney+, we weren’t going to miss our shot (sorry). I collaborated with our Editorial, Artist and Label Partnerships, and PR teams to build a marketing program including talent (Lin Manuel Miranda and Alex Lacamoire), social (Instagram, Twitter), organic in-app placements, and paid media on platform.
As part of a larger partnership to drive awareness and consideration for Spotify among entertainment marketers, I wrote a thought leadership piece about the power of audio and using sound to amplify any marketing campaign.
Netflix wanted to drive excitement for the release of "The Prom," especially in a year when so many students weren’t able to celebrate theirs. To bring it to life, I created a digital experience that automatically made a playlist of hit songs based on listeners’ prom year, helping them celebrate again or for the first time.